PRIVACY POLICY...

This privacy policy outlines how we handle personal information provided to us by visitors to our site(s). Generally, information provided to The Sign of the Mermaid and its sister/subsidiary sites by its visitors and/or customers is used for internal review and helps us to personalize and continually improve the content of our site(s) and ultimately our respective visitors' shopping experiences. All visitors are welcome to browse The Sign of the Mermaid and its subsidiary sites without telling us who they are or revealing any personal information about themselves. Once individuals provide us with personal information, for whatever reason, they are no longer anonymous to us. When you do choose to provide us with personal information, you consent to the transfer and storage of that information on our servers located in the United States. Depending on whether you are purchasing items from The Sign of the Mermaid or one of its subsidiary sites, seeking information via an email request; critiquing site content and services, or visiting and purchasing from one of our many third-party affiliates, the type of information which we might collect and store includes: email addresses; physical contact information; financial information including credit card numbers; transaction specific information if a purchase did occur at one of our sites; shipping and billing information; and correspondence and discussion generated by interactive participation at the site(s).

Again, personal information is usually provided to us, by you, in one of several ways: 1) you opt in to our newsletter (Onlineunltd.com); 2. you make a purchase from our site; 3. you request information via email and 4) indirectly, when you choose to visit and purchase from one of our third-party affiliates. Again, we use any information provided by you to communicate directly with you, respond to requests which you've made, customize the unltd.com shopping experience, improve our sites' services, and to monitor the collective performance of our third-party sellers. With regards to our third-party sellers, we have done much research and vetting to ensure that you will find exactly what you are looking for at whichever of our affiliates' sites you have chosen to visit and that you will have a pleasurable and secure shopping experience.

Regarding third-party affiliates: When you opt to visit one of our third-party affiliates, you will be carrying an alphanumeric identifier known as a "cookie" that has been transferred to your computer's hard drive through your web browser. This identifier lets the merchant and/or site you are visiting know that you "traveled" to that respective site from unltd.com or one of its subsidiary unltd.com sites. We will not be providing these affiliates with any personally identifiable information. Your making a purchase or purchases at any of the affiliates which we have handpicked for your shopping pleasure is the manner by which we earn referral fees. You are able to disable the "cookie" marker process via the "Tools" section of your tool bar, but we ask that you not do so when visiting our site; we have gone to great lengths to research affiliates so as to enhance our visitors' shopping pleasure. And many of the wonderful shopping experiences that await you can only be enjoyed when your browser's cookie option is enabled. Although we do not monitor the privacy policies of the sites which we maintain as third-party sellers, it is our experience that reputable sellers maintain privacy policies similar to ours. We encourage you to review the privacy policy of any affiliate site which you are visiting prior to making any purchases should you have any concerns as to the manner in which your personal information might be handled.

Please note that this site and all subsidiary sites are provided by The Sign of the Mermaid.com on an "as is" basis. The Sign of the Mermaid.com makes no representations or warranties of any kind, express or implied, as to the operation of the site or the information, content, materials, or products included at this site which are neither provided exclusively by nor originating with unltd.com. To the full extent permissible by applicable law, unltd.com and its subsidiary unltd.com sites disclaim all warranties, express or implied, including but not limited to, warranties of merchantability and fitness for a particular purpose of any products purchased by this site's or any of our subsidiary sites' visitors as a result of having been forwarded to a third-party affiliate site. unltd.com or its subsidiary unltd.com sites will not be liable for any damages, of any kind, arising from the use of this site, including, but not limited to, direct, indirect, incidental, punitive, and consequential damages.

The Sign of the Mermaid.com never makes our sites visitors' personal information available to any third party entities for commercial or marketing purposes and, if such a circumstance were to arise in future, information would never be sold, rented or made available in any fashion to any third parties, for any reason, without the explicit consent of those persons to whom the information pertains. There are cases where third-party vendors will have access to your personal information in their capacity of performing functions on our behalf; an example would be PayPal having financial and transaction specific information as a result of its acting as payment intermediary. Information will only be released to law enforcement officers when that release is appropriate and the request is submitted in a manner in accordance with the law. Other than as set out above, our visitors will receive notice when personally identifiable information about them might be made available to third parties; any and all individuals will have the option of choosing not to have their information shared.

The Sign of the Mermaid.com and its subsidiary sites will use tools available such as RSS feeds, encryption and passwords to enhance the security of any information provided by our visitors and/or customers to us. Any visitor and/or customer to our web site(s) has the option of not providing personally identifiable information, although such a choice may detract from the overall referral shopping experience promoted by our sites. Ultimately, it is our responsibility to handle our visitors' and customers' personally identifiable information in a manner that ensures care, privacy and disclosure with regards to the manner in which any such information held by our site(s) is being utilized.